Susanne Breul - BREUL Lefties' Finest

Finalist of the The Stand Out & Look Great Work Bag by MOO


2015 Finalist Susanne Breul BREUL Lefties' Finest


How do you believe this bag will help professionals stand out and look great?
The bag is minimalist in it's approach, so it will exude the same quiet brilliance as its owner does. Superbly crafted it will carry neccessities in style.

What is the inspiration behind the bag?
I have been inspired by the idea of a professional with clear cut priorities who has learned to focus on the essetial things in life.

How did you blend playfulness and functionality in the design?
Well, I certainly had fun creating the 3D puzzle. The versatile exchangeable pouches make it fun customizing the bag to optimal requirements. I wanted to make sure that everything wanted is at hand, and it is. Made from this particular PU I chose, it can even be put in the washing machine on a gentle cycle. Each bag comes with a moo card bearing a unique inspirational quote.

Is this bag different from what you usually create? How, or how not?
It is the logical evolutionary step from the things I have already created so far; a wallet and writing portfolio for natural lefthanders, a matching business card holder. It is different in so far as my products are handmade in Germany. To reach an accessable retail price of around 275 USD it would be advisable to have the bag made in e.g. Italy or Japan.

What is your design background?
In my youth I learned a lot about crafting leather from my grand-parents, a shoemaker and a seemstress. Later I earned a degree in architectural design at Brunswick Technical University in Germany.

Did the fact that this category is powered by MOO impact your choices in design or execution
Not really. When I first saw moo it was love at first sight. When I saw the invitation via their newsletter, I was thrilled. I feel I have so much in common with moo.

Do you have any words of advice to on-the-go professionals?
Make sure to always have sufficient water and a healthy snack at hand to keep your brain up to scratch ;)

See other finalists from the 2015 handbag awards