Minjung Kim - Bona M. Kim

Finalist of the The Stand Out & Look Great Work Bag by MOO

United States

2015 Finalist Minjung Kim Bona M. Kim


How do you believe this bag will help professionals stand out and look great?
This bag is convertible as backpack and briefcase. And also there is laptop pocket at the back compartment.

What is the inspiration behind the bag?
A lot of people like myself who bring their laptop to work, they need professional looking backpack.

How did you blend playfulness and functionality in the design?
The material has little shine and looks casual sporty but luxurious. The material makes at the bag looking more modern. It also light weight so that easy to carry a lot of files and laptop to work.

Is this bag different from what you usually create? How, or how not?
I typically do women's bag. But with this project I really enjoyed myself designing unisex bag.

What is your design background?
I graduated Fashion Institute of Technology and working as a freelance designer at the same time building my brand 'Bona M. Kim'.

Did the fact that this category is powered by MOO impact your choices in design or execution
I like Moo products. Moo has modern creative aesthetic.

Do you have any words of advice to on-the-go professionals?
Be creative, always.

See other finalists from the 2015 handbag awards