Yujin Kim - VALO

Winner of the The Cult Belt Bag Inspired by Nine West


2019 Finalist Yujin Kim VALO


What does the Nine West brand mean to you and the inspiration for this sketch?
Nine West brand means effortless chic, glamorous, minimalistic with a pop of texture and color. Nine West girl loves to look chic but also very professional and casual. My inspiration for this sketch is the N from Nine West logo. When I thought of the most historical thing about the brand, I thought of logo. The logo always represents the brand and carry the entire history, so I thought it would be amazing to mimic the shape of N and hide on the exterior of the bag in a more abstract way. So when you turn the bag around from left to right, you can see the N in poppy coral color.

Why did you select these particular materials to work for your sketch?
I choose B.B.G(Base Ball Gloves) cow leather because it's strong but has soft exterior. and gold metal buckles that will go well with the color I choose. I usually work with a lot of different materials like silk, patches, various cow leather and play around with zippers.

What is your design background? Do you currently design your own handbags collection? Does this silhouette fit into your collection? Why or why not?
I worked at Tory Burch, rag&bone, R13, and Michael Kors in NY as a graphic designer focusing on branding and fashion advertising design. Having this fashion background lead me to dream about designing my own handbags as well as clothes and accessories. So I resigned recently and started to learn to make handbags and working on my own lifestyle brand in Seoul. This silhouette fits into the collection because it's simple and minimalistic but also has hidden meaning behind.

How can this belt bag go from day to night? Please explain.
This bag has two functions by switching the same strap into the back of the bag to make belt bag for day time and the same strap can be taken apart and wrap around on top of the bag to make a shoulder bag for dinner or night out.

What can you offer to the Nine West aesthetic? Do you follow Nine West on Instagram?
As a creative with various fashion backgrounds, I think I can offer to stay on the current Nine West aesthetic but also introduce more poppy color and texture by using found materials and different patterns. I do follow Nine West on Instagram.

Bag Description
Valo, Living coral bag by Nine West, 2-way Belt Bag + Shoulder Bag, Coral B.B.G cow leather with the gold metal buckle, $250

See other finalists from the 2019 handbag awards