Karima Bidar - ISLI

Finalist of the The Global Goods Partners Magazine Most Socially Responsible Handbag


2019 Finalist Karima Bidar ISLI


What country are your bags manufactured?

Please explain how your bags are socially responsible?
Our bags are socially responsible because we work in partnership with a rehab workshop specialized in leather goods, led by Karim. With this workshop, we offer to isolated widows, unemployed people to have financial independence through training in leather goods. The manufacture of our bags allows to preserve a tradition and Moroccan craftsmanship. In each of our bags, we offer a part of history, specific to the streets, medinas, moucharabieh and Moroccan mosaic.

Do you work with local/native artisans to design your bags?
We design our bags in Paris, then we come to Casablanca to work together with Karim to combine our experiences and know-how. Our bags are inspired by Moroccan mosaic, and we want to bring our European influence to Morocco.

Working Conditions. Are the manufacturers/artisans that are being employed being treated humanely, of age, and working in safe and acceptable conditions? Please explain.
Our workshop respects the working conditions. We have created a healthy and energizing working environment for our team. We offer our employees the freedom to choose their working time. We give value to their skills and their performance, responding to their aspirations and bringing their recognition.

Why did you choose this country to have your bags made and what made you decide to give back? How have your bags impacted this community?
We are paying tribute to our double culture, as we are French and Moroccan. We are fascinated by the Moroccan homes, Moucharabieh and the shapes that come from it. So it made sense to give back to our community by offering jobs in Morocco, using craftsmanship rather than having industrial machine making the goods. Nothing, in our minds, will ever replace the beauty of handmade items.

Bag Description
Isli, Nojum bag, handbag, leather 178$

See other finalists from the 2019 handbag awards